for National Geographic News
Wednesday, February 24, 2010
The Chefs Collaborative
Friday, February 19, 2010
A Chef Contemplates Cows And The Grass They Eat
Thursday, February 11, 2010
Sustainable Poultry
Hubbard offers a genetic response to these markets requiring broilers with a liveweight of 1560 to 2300 g at a minimum age of 48 to 56 days respecting the defined quality stipulations.”
Wednesday, February 10, 2010
"The People Who Feed Us"
Friday, February 5, 2010
Mail-Order Chickens - A National Geographic News Article
Mail-Order Chickens: USPS Ships Live Birds by the Thousands
for National Geographic News
Tuesday, February 2, 2010
Great Associations for Farmers and Chefs
Monday, February 1, 2010
Mr. Farmer, meet Mr. Chef
Before 'Farm to Table', 'Farm to Fork' or whatever buzz word is being thrown around at the moment can become a reality there is a relationship between the farmer and the chef that must develop. We find it humorous that 'farm to table' has become so cliché that we are looking for new words to name this simple concept: A Chef sourcing local food. Well, sourcing GOOD local food.
The food The Chef serves has many stories. The story of the farmer. The story of the animal. The story of it's life on a pasture. The story of its arrival to my kitchen. Stop! How did it get to my kitchen in the first place?
One Friday evening at 6pm, about 8 months ago, right after I had to fire my sous chef, two men walked through the back door to my kitchen. They just stood there for a few minutes, not saying anything. I didn't recognize them and for sure I had never met them in my life. I was wiping down the pass after putting out some courses for a 6 top. Fridays are not normally a one man show in any kitchen. If they are, someone is not happy...and that day, that someone was me.
I ignored them as they stood there silent. What were they waiting for?, I wondered. The micros printed out a new order.
"I have some wild blueberries for you," the man shouted over the sound of the printer,"50 pounds of them!"
I said nothing.
"We're a friend of so and so...".
"Are they free?" (I was joking, kind of...)
I fired the appetizers on B1 and another ticket rolled in. I'm thinking to myself that I'm a nice guy but these two are really beginning to make me angry.
"Nope. And I've got some fresh local fish for you. The best. But you'll need to order at least 30# of fillets a week."
I couldn't make this up if I wanted to. I'll save you from the rest of the dialogue that included a few more things I needed to do in this man's opinion. I told them as politely as I could that they'd need to come back or at least call me later on down the road. When? How about between 2 and 4? Seriously. Or on my 'day off'. They started to leave and when I said I'd buy the blueberries (why not?) they blew me off and walked out, without selling me the blueberries.
Now, why would someone walk into a kitchen during a Friday PM service with 50# of blueberries on the back steps when what they really wanted to talk to me about was fish? We talked a few months later over the phone (me sitting on the tailgate of my truck on a beautiful Virginia spring day between services) and we laughed about that night he came in. He learned a lot from that encounter, a little of what not to do and more importantly, a lot of what NOT to do.
Either way, I now serve this man's fish and he is a great friend of mine. We didn't see eye to eye that day and even if circumstances had been different I highly doubt his fish would have made it into my refrigerator. And I don't recommend his approach!
When is the right time to approach a chef? Well, that may depend on the chef. I can tell you that some chefs are not at all interested in you or your story. Some chefs could care less about local food no matter what the cost or quality is. You will never be able to deliver 35 whole beef tenderloins the way a big company can. You will never be able to supply 40 perfect shanks for that private event on Thursday. Or will you? The Farmer has a great vantage point and his guidelines are dead on.
- Do you (the farmer) know what kind of food I serve?
- Have you even looked at my menu? You would be served well to look at the prices?
- Do you know that I might do things to your product that you might not understand, like vacuum seal it in a plastic bag and immerse it in a water bath? That maybe I might glue it to Joe's beef? Or cure it and stuff it into a sheep casing?
- My time is limited. Sometimes I work 6 days a week and take calls on my 'day off' so I can get ahead when I get 'back' to work.
- Chefs have families too and most of us make a lot less than you might assume.
- Chefs think about food cost in their sleep. You should know how much your product is worth and be willing to back it up with consistency and availability.
- Do you know the market? Why does your product stand out among the rest?
- If and when I try your pork or beef or lamb, I am secretly hoping it will be the best I have ever tasted, but that doesn't mean it will be. Can you take criticism? Believe me, all Chef's know it's hard!
- Invite me to the farm. The first time I saw a pasture full of pigs I was jealous and thought I picked the wrong career! But it was just pure excitement because I'd never seen so many happy animals in one place. I love doing what I do and seeing something like that is an integral part of living and involving my life in it. My wife and daughter went with me...
Working from 2:00-4:00 PM
A couple of weeks ago I had a local farmer spend a couple of hours in my living room explaining to me all of his frustrations about trying to sell his commercial Angus beef direct to restaurants. Unfortunately, his experiences are a case study in all the bad advice a farmer can get about the “local food revolution that will make every family farmer wealthy” and will “bring new young people into the ranks of farming”. Oh, brother!
Over the course of the next several months we will be following my farmer friend, we will call him Joe, chronicling his successes and failures, and sharing some of the stories of his introduction to the world of direct marketing his beef. But we are going to start with his first frustration, just getting a chef to return a phone call.
Joe had contacted a restaurant that was currently buying my lamb, and indeed they had been hoping to find a local farmer who could provide them with the beef they desired for a price they could rationalize. A good first, and lucky, start.
This is not to say that a chef will return a phone call between 2 and 4:00. Indeed, if we want to create a few “golden rules” one would be “Chefs do not return phone calls”. When one does, you drop to your knees and thank the heavens for finding a gem.
First of all, personal visits are always preferable to cold calls, but sometimes that is not possible. And even then, the visits must be outside of service; before 11:00AM or between 2-4:00 Pm
1) the farmer is starting in a hole to begin. It is harder to start a sale with a phone call than a personal visit
2) Never count on a chef to return a phone call
3) Free samples is the culture of the restaurant business. Do not expect a “Thank You” for samples – it will only lead to hurt feelings. The farmer will always have more passion and value for the products they have toiled over than the chef will.
4) If you can’t afford free samples to bring a new customer on board, you can’t afford the business.
5) Never call a potential client during lunch and dinner service
6) Don’t ever expect that the Chef’s ideals of business are the same as the Farmer’s or vise-versa. Chefs and Farmers come from vastly different cultures. Business manners will likewise be different. The seller must take responsibility for creating an environment that is conducive to do business within the customer’s constraints. The farmer/seller can always decide to quietly and nicely decide not to sell to a particular customer but it is not the responsibility of the customer to adapt to the seller.
"Better than Free Range" Can you believe they actually say that?! Really??
“Better than Free-Range
"Just a Hillbilly Operation”
The Farmer and The Chef made their first road trip to one of the most special venues in the pork world,
The 25 month old cured ham, sliced for prosciutto, creates a heavenly culinary experience. The full hickory smoke flavor is soft and delightful. The “European Style” prosciutto will inspire a chef who has never had the chance to use artisan pork.
Welcome to The Farmer and The Chef
The Farmer, Dr. Craig Rogers of Border Springs Farm LLC in Patrick Springs, VA, and The Chef, Joshua Smith of Local Roots in Roanoke, VA are teaming together to share experiences and advice on Farmer and Chef collaborations.
Border Springs Farm raises sheep and heritage turkeys in the foothills of the Blue Ridge in southern